Graphic Design and Visual Communications: OERs

Combines open access content for introductory courses in business communication and supplements this content with new material on personal and social identity; rhetorical listening; inclusive language; storytelling; and territorial Land Acknowledgements. The textbook is focused on a Canadian audience of first-year Commerce students.

Covers search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management.

Also features summaries, learning objectives and discussion points for each chapter, as well as a glossary and index.

Covers search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management.

Also features summaries, learning objectives and discussion points for each chapter, as well as a glossary and index.

Covers search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management.

Also features summaries, learning objectives and discussion points for each chapter, as well as a glossary and index.