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Search using keywords. You'll find books, DVDs and online resources like e-books and streaming video.
VCC Online Catalogue Resources
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Videos (DVD & Streaming)
Quality Customer Service in the Hospitality Industry [streaming]
Provides several strategies to improve customer service, outlines the factors that may influence customer needs, and describes the traits and behaviors that are most important to cultivate when working with the public. The video also discusses servicescape, SERVQUAL, and service recovery; the benefits of good customer service in terms of both return business and employee morale; and the role of management in maintaining high customer service standards.
Marketing: Secrets of Branding [streaming]
Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted. Documentary produced in 2014 by BBC.
Finding Your Customers: Marketing and Advertising Your Business [streaming]
25 min. Produced in 2011 by Educational Video. This Video is Part of the Following Series: You're the Boss: Starting and Running Your Own Business
Good Product, Good Service [streaming]
Good products and good service are the key philosophies of business shared by Gert Boyle, Columbia Sportswear CEO.
Greatest Customer Service Story Ever Told [streaming]
In this ABC News report, PR Powerhouse Peter Shankman discusses the importance of quality customer service in any business. Shankman shares his experience with Morton’s Steakhouse. The renowned restaurant delivered a steak dinner to the airport, based on a tweet he sent out. Broadcast date: September 9, 2011. (7 minutes)
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