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HOSP 2111 - Introduction to Marketing: Welcome

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Suggested Readings

Mest, C. (2014). Balancing high-tech and high-touch top marketing concernsHotel Management (21582122)229(7), 7-73.

Marketing challenges provide opportunities for creativity, alliances. (2014). Hotel Management (21582122)229(7), 8.

MARIN, M. (2014). GrandStay Hospitality's conference highlights growth, core valuesHotel Business23(8), 12-52.

Danai, T. (2014). Let your art do the talkingCaterer & Hotelkeeper203(4824), 20.

ZHANG, H., BAI, C., & LU, H. (2014). Major Participants and Their Roles in Internal Services Branding: The Hotel Industry as an Example. (English). Tourism Tribune / Lvyou Xuekan29(5), 58-67.

Bagley, E., & Lanz, L. (2014). PREPARING YOUR HOSPITALITY EXECUTIVES & STAFF FOR EFFECTIVE CORPORATE COMMUNICATION: PREPAREDNESS VERSUS DAMAGE CONTROLHVS Global Hospitality Report, 1-14.

Airline & Travel News - Destination News - Hotel, Resort & Spa: Tips On Revamping A Hotel's Social-media Strategy. (2014). AirGuide Online.com, 1.

Ricca, S. (2014). Audience engagement key to social mediaHotel Management (21582122)229(2), 8-35.

Feiertag, H. (2014). Patience, know-how: keys to a successful buy decisionHotel Management (21582122)229(3), 20.

Emir, O. (2013). A multi-national satisfaction analysis: An application on tourists in AntalyaTourism (13327461)61(4), 347-359.

Lwin, M., Phau, I., Huang, Y., & Lim, A. (2014). Examining the moderating role of rational-versus emotional-focused websites: The case of boutique hotels. Journal Of Vacation Marketing20(2), 95-109.

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