Fashion Arts: OERs

Covers search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management.

Also features summaries, learning objectives and discussion points for each chapter, as well as a glossary and index.

Adapted from Communication @ Work: A College-to-Career Guide to Success (2019) by Tom Bartsiokas and Robin Potter, which was adapted from Business Communication for Success (2015) by Jordan Smith

First-year course covering the fundamental topics of marketing including (but not limited to) marketing principles, market research, consumer behaviour, customer satisfaction, branding, advertising, supply chain management, marketing plans and international marketing. The course is based upon a 15 week, 45 hour delivery of the content.

Adapted from Communication @ Work: A College-to-Career Guide to Success (2019) by Tom Bartsiokas and Robin Potter, which was adapted from Business Communication for Success (2015) by Jordan Smith

"This course will expose you to business terminology, concepts, and current business practices. We will help you establish a viable business vocabulary, foster critical and analytical thinking, and refine your business decision-making skills."

Covers search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management.

Also features summaries, learning objectives and discussion points for each chapter, as well as a glossary and index.